The all-in-one Excel template for planning, tracking, and optimizing your digital advertising campaigns.

✨ What's Included

📋 Topline Media Plan

• Track 13+ advertising platforms (Meta, Google, TikTok, LinkedIn, YouTube, and more)
• Built-in dropdowns for platforms and campaign tactics
• Auto-calculated KPIs: CPM, CPC, CTR, CPV, CPA, ROAS
• Real-time budget variance tracking with color-coded alerts

📈 Visual Dashboard

• At-a-glance spend comparison charts (Planned vs. Actual)
• Budget allocation pie chart
• Channel performance summary with all key metrics
• ROI Scorecard with industry benchmarks

⏱️ Campaign Pacing Tracker

• Automatic pacing status: ON TRACK / OVERPACING / UNDERPACING
• 12-week spend tracking with cumulative views
• Daily run rate calculations
• Projected final spend forecasting

💰 ROI Calculator

• Enter just 2 inputs (Revenue + Conversions) to calculate:
  • ROAS, ROI %, Profit/Loss, CPA, AOV, Conversion Rate
• Compare against industry benchmarks (E-commerce, B2B, Retail, SaaS)

🌍 Multi-Currency Support

• 10 currencies included (USD, EUR, GBP, CAD, AUD, JPY, CHF, INR, MXN, BRL)
• One-click currency switching across all sheets

📝 Bonus Features

• Comprehensive Instructions tab
• Version History log for team collaboration
• Metric Definition Key with formulas explained
• Professional formatting with consistent branding

👥 Perfect For

• Small business owners managing their own ads
• Freelance marketers and consultants
• Marketing agencies tracking client campaigns
• Startups optimizing limited ad budgets

🚀 Why This Template?

✓ No formulas to build — everything auto-calculates
✓ Works offline — no subscriptions or software needed
✓ Fully customizable — add your logo and colors
✓ Instant insights — know if you're on budget at a glance

Stop guessing. Start tracking. Own your media spend.