📊 Mediaur Co. Media Plan Lite Template

✨ What's Included

📋 Topline Media Plan

• Track 13+ advertising platforms (Meta, Google, TikTok, LinkedIn, YouTube, and more)
• Built-in dropdowns for platforms and campaign tactics
• Auto-calculated KPIs: CPM, CPC, CTR, CPV, CPA, eCPUR
• Real-time budget variance tracking with color-coded alerts
• Campaign pacing status: ON TRACK / OVERPACING / UNDERPACING

⏱️ Built-In Campaign Pacing

• Automatic pacing calculations based on campaign dates
• Days elapsed vs. total days tracking
• % Time Elapsed vs. % Budget Spent comparison
• At-a-glance pacing status indicator

💰 ROI Calculator

• Enter just 2 inputs (Revenue + Conversions) to calculate:
  • ROAS, ROI %, Profit/Loss, CPA, AOV, Conversion Rate

🌍 Multi-Currency Support

• 10 currencies included (USD, EUR, GBP, CAD, AUD, JPY, CHF, INR, MXN, BRL)
• One-click currency switching

📝 Bonus Features

• Comprehensive Instructions tab with step-by-step guidance
• Version History log for team collaboration and approvals
• Metric Definition Key with formulas explained
• Professional formatting with color-coded input cells

👥 Perfect For

• Small business owners managing their own ads
• Freelance marketers and consultants
• Marketing agencies tracking client campaigns
• Startups optimizing limited ad budgets

🚀 Why This Template?

✓ No formulas to build — everything auto-calculates
✓ Works offline — no subscriptions or software needed
✓ Fully customizable — add your logo and colors
✓ Instant insights — know if you're on budget at a glance

Stop guessing. Start tracking. Own your media spend.